Umi hotels, the award-winning independent hotel brand is growing internationally and franchise opportunities are now available.
In 2007, Caterer & Hotelkeeper Magazine reported on research findings* that over the next twenty years the budget hotel sector will experience its biggest growth period, with the prediction that in 2027 the sector will represent a 26.8% share of the overall UK hotel market. The budget hotel sector looks to be growing in line with this prediction, despite the recession, following its increase in market share from 12% of UK serviced hotels at the end of 2007 to 16% at the end of 2010.
The umi brand is offering hoteliers the opportunity to be a part of this rapidly growing market both in the UK and overseas. Umi focuses on first class customer service delivered by passionate staff combined with bargain accommodation prices. All of this happens within modern, relaxed, city-based hotel environments with the provision of services usually only provided by four and five-star hotels.
If your hotel needs to be re-ignited and you are serious about running a service-led business, umi believe that becoming a part of their group could be just right for you. And, you don’t have to change the name of your hotel unless you want to.
Successful applicants will be required to pay a franchise start-up cost, a (low) commission charge on any bookings gained through the umi websites and commit to a three-year minimum term. Marketing support, sales and budgeting training, staff manuals and use of umi’s BookItWith online booking engine are included amongst other support elements.
Steve Lowy Founder of umi hotels said “we have a professional and experienced team and are happy to help other independent hoteliers make their hotel business profitable and efficient. Our franchise package is excellent value, in line with the value accommodation experience that the existing umi hotel’s are already offering”.
*comprehensive research conducted by Melvin Gold Consulting